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    Season 2 · Episode 4

    The Power of Social Media, Network Marketing, and Living For You

    ZADAN with Molly Trotter

    · 2:04:33

    The conversation

    Molly Trotter spent about five years as a TV news reporter and anchor before leaving to become what she calls a problem solver, offering nutrition and fitness plans, social media branding, life coaching and forex and crypto trading education. She and ZADAN start with why viewers are leaving television, then turn to the messages she gets as a woman in business and her advice for men pitching women: bring a female partner into the pitch.

    The middle covers transparency and consistency online, five-dollar Facebook ad tests, ZADAN's spreadsheet system for a year of scheduled posts, and the Leaders in Transformation course Molly credits with launching her business. She lays out one, five and ten year plans and defends network marketing against the pyramid scheme label. Near the end she tells how a fitness photo on her personal account got her fired from a Spokane station, how a planned engagement ended soon after, and how she moved to California with little money.

    Topics, with timestamps

    Pick a time to start listening right there.

    1. From TV news anchor to problem solver
    2. Why ad money will leave television for social
    3. Leaving news to protect a future family
    4. Women in business and the messages Molly receives
    5. Put a woman's name in your pitch
    6. A vulnerable Facebook Live that drew 2,000 views
    7. Testing Facebook ads five dollars at a time
    8. A year of scheduled posts from one spreadsheet
    9. What the Leaders in Transformation course changed
    10. Loyal followers versus cashing out an audience
    11. Molly's one, five and ten year plans
    12. Network marketing and the pyramid scheme question
    13. Fired over a fitness photo and starting over
    14. ZADAN's own move to California at 19

    Worth hearing

    • Molly left local news partly because the pay and hours would have meant sacrificing time with a future family, a reason ZADAN shares for building his own agency.
    • She advises men reaching out to women for business to mention a female business partner by name so the message reads as credible.
    • A Facebook Live in which Molly admitted to a hard day, soon after moving to California, drew about 2,000 views, which she reads as proof that people connect with honesty.
    • ZADAN describes running small Facebook ads on five-dollar budgets per audience and moving money toward whichever ad is climbing.
    • Molly credits Leaders in Transformation, a leadership course in Orange County, with showing her how she was actually showing up in her life and with kicking off her business.
    • She calls network marketing personal development with a compensation plan and argues that a nine-to-five job is the real pyramid.
    • Molly says she was fired from her Spokane station after posting a fitness transformation photo on her personal social media and replying sharply to a viewer's email.

    ZADAN's original episode notes

    On this week’s episode, with the guest appearance of Molly Trotter - a News Anchor turned "Problem Solver" assisting brands and companies alike with creative and converting strategies specifically designed for people looking to scale their business to the next level.

    In this episode Molly and I talk a LOT about strategies and how to utilize an authentic content campaign to represent your brand in the best light to growth. We talk about network marketing and how it compares to branding and the standard job method that many default to, the mindset that goes behind the action of your brand, and so many other really awesome and educational topics; so without further ado, I give you, Molly Trotter.