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    Season 2 · Episode 11

    AR, Ownership Mentality & How BOTS Rule the Internet

    ZADAN with Matt Rasamoto aka DRPUNCHMAN

    · 2:30:14

    The conversation

    Recorded live at 5 a.m., this long conversation opens with Matt Rasamoto's augmented reality work: image recognition in the style of Blippar, a face-reactive TV concept he worked on for DirecTV, and why targeted ads beat the random ones of the past. From there he and ZADAN trade Arkansas roots, argue about California's cost of living against its pay, and picture a future of subscription cars and autonomous traffic. Bot followers, flat earthers and boycotts that fade after eight days round out the first hour.

    The middle stretch walks through Matt's career: local news on a UHF station, Carl's Jr., teaching himself LightWave on a three-hour bus commute, an Emmy-winning web game show, and a video lab inside DirecTV during the AT&T merger. Later they get into AI that inherits human bias, leaving a corporate job for contract work, whether pay should follow results instead of hours, and why a good recruiter acts as your agent. Matt closes on picking one thing and the kids who named him DRPUNCHMAN.

    Topics, with timestamps

    Pick a time to start listening right there.

    1. AR projects, image recognition and targeted advertising
    2. Arkansas roots and a California summer that never ended
    3. Why California's cost of living tracks its pay
    4. Car ownership, traffic and autonomous vehicles
    5. Bot followers, flat earthers and climate denial
    6. Eight-day boycotts and voting with your dollars
    7. From local news to Carl's Jr. and what producers do
    8. Learning LightWave on a three-hour bus commute
    9. Riddle Productions' web game show and its Emmys
    10. DirecTV's D-Lab and the case for horizontal video
    11. AI bias and whether machines will want more
    12. Leaving AT&T for contract work and owning the business
    13. Pick one thing, and the origin of DRPUNCHMAN
    14. Results-based pay, robot-read resumes and good recruiters

    Worth hearing

    • Matt says that by his count about 12 percent of his own followers are bots, and 27 percent of a celebrity account he manages with 130,000 followers.
    • He argues the average boycott lasts about eight days, which is why public outrage over problems like Flint's water rarely forces change.
    • Reading a LightWave manual during six hours of daily bus commuting took him from a junior to a senior role at a video game studio within months.
    • Matt says he produced the first VR sports app, a BKB boxing app for Samsung that ran on 40 percent of VR devices at the time.
    • He recommends horizontal video because human eyes sit side by side, and suggests a short bumper telling viewers to rotate their phones on vertical platforms.
    • ZADAN proposes paying people per unit of output instead of per hour, and Matt counters that piece rates can push physical workers into injuries.
    • Matt describes passing on a large AR contract because the client's values did not match his own.

    ZADAN's original episode notes

    Matt Rasamoto aka DRPUNCHMAN is a content creator and Director of Content Development and Production out of Southern California, starting his journey in local news and working consistently on his craft for over 20 years - building up his brand and sharing his passions through his creative and analytic outlook on the world.

    In this episode Matt and I talk about augmented reality and his work creating content and targeted advertisments within that space, we go into how the cost of living often equivilates to the amount of money made per area, being an owner versus being an employee and the benefits and drawbacks that come with both of those things, using your dollars to vote in the market for what you believe in and the companies you want to succeed and so many other awesome topics; so without further ado I give you, Matt Rasamoto aka DRPUNCHMAN.